Our Naming Services
NAMING PROCESS OVERVIEW

Little is proprietary in the overall nature and sequence of naming steps:

1. Fact-finding
   
   
2. Naming Plan
   
   
3. Generation of ‘master list’ of candidate names
   
   
4. First cut selections, by consultant
   
   
5. Second cut selections, with client
   
   
6. Preliminary legal-availability search
   
   
7. Triage and ‘short list’ selection
   
   
8. Linguistic evaluation
   
   
9. Comprehensive searches
   
   
10. Oral/aural evaluation
    
    
11. Graphic demonstration and evaluation
    
    
12. Market research evaluation (when appropriate)
    
    
13. Final legal risk evaluation
    
    
14. Name decision
    

Any naming activity must in some way incorporate these steps. Our confidence of a successful result derives from our quantitative push for diversity and creativity in generation, and especially from the thoroughness of our planning discipline.