The three kinds of components that need to be understood, to determine and shape an institution's identity
The four universal phases of an identity program... analysis & planning, creative development (naming if needed, and design), application design, and documentation/launch/maintenance.
The six strategic foundations for planning, designing and managing institutional identity
A comprehensive tool for planning an institutional rebranding. In a sense, it is an attempt at a 'universal theory' of corporate branding... essentially on one page, with clarity and transparency.
This powerful tool controls naming and branding decisions throughout the corporation, in a way that everyone can understand and accept.
A disciplined approach to naming
Here are some on-line examples of the documentation required to maintain great brands
The corporate media that typically need to be audited and (usually) redesigned
to associations, and leading firms