What's new in corporate identities, and worth attention? Who did it and why? Fact and opinion. We tell stories of worldwide strategic interest, creative excellence, and leadership intent (or the regrettable lack of it), when we can find the story and properly credit the CEOs, planners, and designers. (Criteria for case selection)

for a visual summary of the year's logos, click the year.

2013 Programs >		2012 Programs >		2011 Programs >		2010 Programs >
>> Actavis >> Kering >> Transdev		>> ABM >> Adani >> Belkin >> eBay >> Hillshire >> jcpenney >> Landor >> Lineage >> MFS >> Microsoft >> Mount Sinai >> New Visions for Public Schools >> Polycom		>> Bankia >> Brandlogic >> Cigna >> Coyote Logistics >> DSM >> JCPenney >> Kemper >> Marathon Oil >> Marsh & McLennan >> Shipley Energy >> Starbucks >> Texenergo >> Vantiv		>> BDO International >> Bausch+Lomb >> Bpost >> Cable & Wireless Com. >> Expeditionary Learning >> Gap >> LM Wind Power >> Mobile TeleSystems >> McGladrey >> PwC >> Santos Brasil >> Symantec >> Towers Watson

2009 Programs >		2008 Programs >		2007 Programs >		2006 Programs >
>> ANBIMA >> Apollo Tyres >> Avid >> Broadview Security >> Citroën >> ConAgra Foods >> Commerzbank >> Fibria >> FICO >> Fiserv >> Hilton Worldwide >> Kraft Foods >> Meredith >> Morgan Stanley SB >> Reckitt Benckiser >> The Heart Institute >> Woodside Energy		>> AkzoNobel >> Bell Canada >> Booz & Company >> Capital One >> CEC Bank >> CSC >> EdisonLearning >> El Banco Deuno >> GDF Suez >> Grant Thornton >> Harlan Laboratories >> LodgeNet Interactive >> MillerCoors >> NetApp >> NTT DoCoMo >> Sodexo >> Thomson Reuters >> Topaz Energy >> Walbridge >> Walmart >> Wendy's/Arby's Group >> Xerox		>> ArcelorMittal >> Brocade >> Chrysler >> Cision >> Citi >> Covidien >> Daimler >> Delta Air Lines >> Devon Energy >> Experian >> The Joint Commission >> Johnson Controls >> Nielsen Company, The >> Nokia Siemens Ntwrks >> Tyco Electronics >> Unum Group >> Vale		>> Alcatel-Lucent >> Alliance Boots >> Argentina >> Cisco Systems >> Credit Suisse >> Eastman Kodak >> Intel >> Intelsat >> Manpower >> Morgan Stanley >> NXP Semiconductors >> Phoenix >> Reliance ADAG >> Rockwell Collins >> Sensata >> Sistema Telecom >> Vivendi

2005 Programs >		2004 Programs >		2003 Programs >		2002 Programs >
>> Alltel >> AT&T >> Bank of New York >> CA >> Centigon >> Chemtura >> Connex >> EDF >> Fiat Group >> Quark >> Renfe >> Sprint >> The Standard >> Visa >> Wolters Kluwer		>> AFLAC >> Assurant >> BASF >> Bausch & Lomb >> Genworth >> Hankook >> InBev >> Mabe >> NBC Universal >> NYC2012 >> one >> Travelocity >> TVR >> Unilever >> United Way of Amer. >> YWCA - USA		>> Abbey >> Altria >> Brink's >> BT >> Braxton >> Cardinal Health >> Gateway >> GulfTerra >> Invista >> Lippincott Mercer >> MCI >> Northwest Airlines >> Rompetrol >> Smith & Nephew >> Time Warner >> Total >> UPS >> Yellow Roadway		>> Arcelor >> BBDO >> BearingPoint >> Boise >> Cargill >> Centerpulse >> ConocoPhillips >> Engelhard >> Gateway >> Monday >> North Fork Bank >> Pepsico >> Seagate >> Thrivent >> Wyeth

2001 Programs >		2000 Programs >		1999 Programs >		1998 Programs >
>> Accenture >> Alacra >> Amersham >> ArcherDaniels- Midland >> ChevronTexaco >> Computer Associates >> Consignia plc >> El Paso Energy >> GlaxoSmithKline >> Goodrich >> J.P. Morgan Chase >> Mirant >> Morgan Stanley >> RBC Financial Group >> Scios Inc. >> Simplex Solutions		>> 3com >> Amtrak >> Arthur Andersen >> BP >> Cingular >> Delta >> ExxonMobil >> France Telecom >> NYSE >> Pharmacia >> Sensient Technologies >> Syngenta >> Thales >> U. S. Air Force >> Verizon		>> Aventis >> Canadian Airlines >> Invensys >> SGI		>> Alstom >> Ameren >> Bestfoods >> Celera >> Cendant >> Commonfund >> Diageo >> Dynegy >> Fortis >> GeoCities >> Iridium >> ITT Industries >> MCI Worldcom >> Monsanto >> NEF >> Nvest >> PriceWaterhouse Coopers >> UBS >> Venator

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Overview

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