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2008 Programs

Thumbnail reviews. What's new, and worth attention? Who did it and why? Fact and opinion.


AkzoNobel
Reaching for ...

Anheuser-Busch InBev
Flying to Belgium  (and dragging the name?)

Bell Canada
No bells, whistles, swirls or swooshes: just Bell

Booz & Company
In fairness, have never claimed to be identity consultants

Capital One
Swoosh of the year? or a boomerang

CEC Bank
Through branding, Romania challenges the international banks

CSC
Uprooted initials, presented with enough confidence... 
   

Docomo
Mature leader casts off its youthful exuberance

EdisonLearning
An "E" for excellence, and to teach us a new Edison.

El Banco Deuno
A New Bank for The New Mexico

GDF Suez
Water and elcctricity don't mix... monogram

Grant Thornton
Become a leader... and lose the self-indulgent monogram

Harlan Laboratories
Science is the hero

LodgeNet Interactive
Your pipeline to www… or xxx


MillerCoors
A glass half full

NetApp
Engineers can get it

Sodexo
Can we be of service?

Sysmex
Land, sea and infinity

Thomson Reuters
A hurricane of data points

Topaz Energy
Watching over Ireland
  

Walbridge
As distinctive as it needs to be
   

Walmart
Subtract star, add spark

Wendy's/Arby's Group
From "don't ask" to "pure play in fast food"

Xerox
Lightening up, to stay in play
  

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