2007 Programs

Thumbnail reviews. What's new, and worth attention? Who did it and why? Fact and opinion.

ArcelorMittal Red ribbon of steel
Brocade Communications Systems Off to a flying restart
Chrysler LLC Looking pretty old, though
Cision Precise and decisive
Citigroup Unity in name, division in color
Covidien Tyco spin-out, aggressively named
Daimler AG Clean umbrella, parent of brands
Delta Air Lines Returned from the nearly dead
Devon Energy From twenty-seven to one, proudly
Experian Out of many, one
The Joint Commission First do no harm
Johnson Controls Another World
The Nielsen Company The rebranding of VNU, and about time too
Nokia Siemens Networks Names of the past, wave of the future
Tyco Electronics Plugged-in spinout branding
Unum Group E Pluribus Unum
Vale Proudly, Brazil's biggest