2002 Programs

Thumbnail reviews. What's new, and worth attention? Who did it and why? Fact and opinion.

Arcelor World's biggest steel company
BBDO Stand up and be noticed?
BearingPoint The new name for KPMG Consulting
Boise Formerly Boise Cascade
Cargill A new leaf!
Centerpulse Overnight, "the major new corporate brand" in its sector
ConocoPhillips ChevronTexaco redux (see below)
Engelhard To change the culture, change the color
Gateway Cow spot or cam?
Monday PwC Consulting, but taking flak, until IBM put it out of its misery
North Fork Bank An example of sheer design-power
Pepsico Quietly, a corporate upgrade
Seagate Hard discs, waves and change
Thrivent Financial for Lutherans Two fraternals, one thriving contender
Wyeth ...a stronger platform "on which we can build awareness and shareholder value"