CINGULAR: Singularly exuberant symbol

A use of identity, by a leader

New: Cingular name, symbol and wordmark

Launched: October 5, 2000

Story in brief:
This is the wireless joint venture of SBC (60%) and BellSouth, with nineteen million customers second to Verizon.

Credits:
C.E.O. - Stephen Carter
Naming and identity design - VSA Partners

First Impressions:
Excellent name, a one-letter twist on an appropriately evocative English word. And "Asterisk Man" is a brilliantly simple symbol with promotional (forgive me) legs.