Story in brief:
Commonfund is the new brandmark of the dynamic nonprofit created in 1971 by McGeorge Bundy's Ford Foundation, to bring professionalism to the endowments of American schools and colleges. Today Commonfund manages in excess of $19 billion for more than 1,350 member schools, representing the largest pool of educational endowment and operating funds in the world.

Credits:
C.E.O. - Bob Bovinette
Identity counsel and naming - Tony Spaeth/Identity and Denene Jensen, ClarionBrand Marketing (Greenwich, CT)
Design - Rob Frankle, Clarion

First Impressions:
Simple, isn't it? Last year they were "The Common Fund," with some bricks for a symbol. The difference is more than cosmetic; the new identity represents a renewal of energy and focus, committed to strengthening the economic basis of excellence in American education.

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