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Rebranded in 2007 by Landor
The legendary adman Ed Ney, a board member, sponsored a brand
review of this "museum" by his friends at Landor Associates.
When I heard Landor was working on the "MT&R" identity, I wondered
how they could solve it... the classic case of a descriptively named
non-profit, lured into the 'initials' trap. The solution is
brilliant; when you can possibly use a real name, use it! They were
lucky that the founder's name (William F. Paley) was so short,
distinctive, and fondly remembered.
Given "Paley," "Center for Media" was common sense. This was
never a museum, with collections of stuff on display; its mission is
"to examine the intersections between media and society," and "to
lead the discussion about the cultural, creative and social
significance of television, radio and emerging platforms."
The circular wordmark, in which the name is actually repeated,
plays with the thought of a camera's focusing lens. Weighting and
placement help seat the communicative name "The Paley," and
associate it with "Media." Clean and clever, stable yet dynamic.
Credits:
Design: Landor Associates NY
Hays Roth, director; Danielle Zezulinski, consultant; Joshua Levi,
design
For The Paley:
Ed Ney, boardmember
Pat Mitchell, Executive Director
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Previously...
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