La Casa de las Madres

Rebranded by Landor SF

It is a shelter for abused women, the second of its kind in the United States, and (as the new slogan says) it is also their political advocate.   Landor's volunteer team developed a more assertive, confident, even aggressive voice to strengthen La Casa's advocacy, and powerfully expressed this new voice with a red "thought bubble" wordmark. The tag line articulates La Casa's three functions.

The new brand launched March 1, 2007, La Casa's 30th anniversary.

Credits:
Repositioning, naming and design:  Landor SF
For La Casa: Kathy Black, Executive Director