| | |
Professional associations and
other communities who contribute to
corporate branding knowledge... including competitor colleagues:
Associations |
| Design Management Institute |
- |
Boston-based global support for corporate design managers; runs annual CI conference and publishes a relevant journal |
Identity news & tradecraft |
| Brands of the World |
- |
Thousands of logos, their designers, and the eps files.
An archive, too.
(Caution: some logos are 'approximated') |
| Brandchannel.com |
- |
A 'public service' site maintained by Interbrand (see below)... news and views on branding |
|
CanadianBranding.org |
- |
A dream of the passionate Errol Saldanha, this
non-profit association promotes branding as a professional
specialization. |
| CI-portal.de |
- |
Unique! True CI portal, hundreds of links to corporate identity resources, just for German-speaking markets. |
|
Company names etymology |
- |
List of company name derivations, from Wikipedia |
|
IdentityArchives.com |
- |
An effort to build a (free) key-word searchable logo
database |
| LogoLounge.com |
- |
Trade talk and a searchable (by subscription) logo database |
| LogoRIP.com |
- |
More fun; the logo graveyard. Add your condolences. |
| Corporate
Identity Documentation |
- |
"The new magazine about corporate identity
documentation, identity design manuals, style guides" and
more, from Robert Salzmer |
| ReBrand 100 |
- |
Annual competition, run by Center for Design & Business
(at Rhode Island School of Design) |
|
SpeakUp |
- |
Designer Armin Vit hosts a wide-ranging designers' blog , where new logos are freely critiqued. |
|
Hans Stol |
- |
English version of Hans's Dutch site about CI. Includes a catalogue of corporate brands and links to manuals, identity firms, other resources. |
|
Wireality.com |
- |
A weekly bulletin of branding and identity news, plus a
global community of experts and enthusiasts exchanging
ideas... hosted by Grapefruit (see below) |
The big identity consultancies |
FutureBrand
(Interpublic) |
- |
Formerly Dieffenbach Elkins, added to Interpublic in 2003 |
Interbrand
(Omnicom) |
- |
Started in London in 1974 for product naming; bought by Omnicom who added several other U.S. and European design firms |
Landor
(WPP) |
- |
Probably the biggest; owned by Y&R, so now also a WPP property |
Lippincott
(Marsh McLennan) |
- |
Generally considered the CI industry's founding firm,
still going strong, but now positioned "brand science." |
Siegel & Gale
(Omnicom) |
- |
Alan Siegel's NY firm, sold (to Saatchi), bought itself back in 1998, sold again (to Omnicom) in 2003. |
The Brand Union
(WPP) |
- |
Part of Martin Sorrell's WPP agency world, formed in 1990 from Sampson Tyrrell and Anspach
Grossman Portugal. Was named "Enterprise IG" until
Nov. 2007 |
Wolff-Olins
(Omnicom) |
- |
London-flavored. Acquired by Omnicom in 2001. |
Other full- service identity firms |
| 35 |
- |
A UK contender in corporate branding (and reporting) |
| BrandLogic |
- |
Wynn Medinger, Hampton Bridwell and Fredi Jaggy anchor this Connecticut-based firm;
consulting associates include Gene Grossman and Tony Spaeth |
| BrandEquity International |
- |
The Selame family's long-established Boston-based design
consultancy |
| Brandient |
- |
A pioneer in Romania's growing identity industry |
|
Cauduro Martino |
- |
Brazil's leading corporate identity specialists; an
awesome portfolio |
| CoreBrand |
- |
Measurement-driven brand planning, plus design |
| Corporate Edge |
- |
Several U.K. branding design firms, merged since 1997,
renamed in 2001 |
| Essen
International |
- |
Stockholm-based corporate branding strategy, design and
implementation |
|
Experto en Marcas |
- |
Argentina's Marcelo Sapoznik |
| Faidon Design |
- |
From Sweden, Johan Hedborg's branding energy |
|
Gottschalk+Ash |
- |
A global CI firm since 1965. G+A trained many of
the best. Toronto-based. |
|
Grapefruit |
- |
Another world-focused Romania-based corporate and brand
consultancy |
|
Guillermo Brea & Associates |
- |
Buenos Aires identity designer-teacher, responsible for
Argentina |
| Kass Uehling |
- |
Team led from NY by veterans Milt Kass and Jim Uehling |
| Lemento |
- |
Tom & Nele Vanderbauwhede & team, "Building Corporate
Brands" in Antwerp |
| Monigle Associates |
- |
Denver-based, with major U.S. programs (strong in health care, banking) |
|
MyBrand |
- |
Lisbon-based alumni of Wolff Olins, who acquired the
(UK) Drive consultancy |
|
Nameless |
- |
London team of Landor, Wolff Olins, Enterprise and Henry
Steiner alumni |
| Saldanha |
- |
Errol Saldanha, in Toronto |
| Steiner &
Co. |
- |
The leading identity firm in Asia, under Henry Steiner,
in Hong Kong |
| Verse
Group |
- |
New (2004) NYC partnership features a "narrative
branding" methodology |
|
VIRTUALTRIP |
- |
From Buenos Aires, strategic design based on "cultural
branding" |
Design firms with world-
class identity credentials |
|
Carbone Smolan Agency |
- |
Ken Carbone, Leslie Smolan and friends do great work |
| Cato Partners |
- |
Ken Cato's Australian "Identity and management design" firm... a good 'un |
|
Chermayeff &
Geismar |
- |
Ivan & Tom, national treasures, still the best |
| Joe Finocchiaro |
- |
Joe is an inside secret - a perfectionist sought by other designers to finish and polish their work |
|
Hesse
Design |
- |
Christine and Klaus Hesse, in Düsseldorf |
|
johnson banks |
- |
Michael Johnson's hot and growing London firm |
| Miles Newlyn |
- |
Another insider resource, Miles is a London based
typographic designer engaged with corporate identity and
brand. |
| Onoma |
- |
The NYC office of Roger van den Bergh |
| Pentagram |
- |
Extraordinary international design firm, run like a law
firm of elite partners |
| Vignelli Associates |
- |
Massimo and Lella Vignelli, modern international classicists |
Implementation & Identity Management |
| identityManager |
- |
Specialists in the design of web sites to administer corporate brands, replacing printed manuals;
a subsidiary of Monigle Associates. |
| Harkess-Ord |
- |
Global implementation managers; they plan, engineer, source and supervise the full checklist including signage |
The VIM
Group
NykampNyboer
Endpoint
BrandActive |
- |
A partnership of regionally-based implementation and
identity management firms, joined to better service
multinationals, from offices in Amsterdam, Köln,
London, Toronto and Los Angeles. |
|
Signmanager |
- |
"Brand asset managers" in Australia and New Zealand |
| Goldmarks |
- |
Specialists in brand extension licensing services |
|
Global Sign Logistics |
- |
Independent implementation planning and oversight |
|
BrandEnsemble |
- |
A Web-based identity management tool that personalizes
content to the needs of specific users... developed by
BrandLogic |
| IdentityDirector |
- |
Another Web house for your brand's graphic standards and
visual assets,
from Gottschalk+Ash |
Lest we take ourselves too seriously |
|
Enormicom |
- |
The fool-proof how-to's for naming, logo design and tag
lines |
|
GasSigns.org |
- |
Every retail gas brand in America, ever, hundreds of
them; and a few from elsewhere; from an enthusiast
(John Cirillo) |
| LogoRIP |
- |
A graveyard for loved and honored brandmarks |
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