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This site celebrates the use of corporate identity as a management tool, and credits corporate leaders and designers around the world for outstanding work.

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Identity Forum is launched: share your thoughts on corporate branding matters!

Brand Evolution article:
ten rebrandings of 2008

 
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Noteworthy corporate identity work
Newly launched logos worth noting; who made them, for which CEO, and why.   		   Latest reviews:

yes, Kraft again  

 

  
2009 to date >

2008 | 2007 | 2006 | 2005
2004 | 2003 | 2002 | 2001
2000 | 1999 | 1998
INDEX 1998 - 2009 >

Other corporate or category branding
...of passing interest, noted for the record.

 
         
 

Identity design work of excellence, done pro bono (or at significantly reduced rates).

 
 
   

Issues >

 

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Spaeth >
 Identity issues:
What makes a logo "great?" Are we running out of names? etcetera. Ideas, thoughts, observations on a variety of identity issues. 		Archive: Logos
of our times
Annual reviews as published in "The Conference Board Review;" other articles by Tony Spaeth. 		Useful identity tools
 One approach to how it's done; components, process, and disciplines.

Useful links
to associations, and leading firms		 Tony Spaeth / Identity
 The identity consultant's background, clients, major cases, and affiliations.

Identity Forum >

On Identity Forum, a global list of identity experts – leading designers, strategists and corporate brand managers – share their thoughts on corporate branding matters.

Also see our Corporate Brand Matrix,
a CI database and a powerful planning tool
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