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This site celebrates the use of corporate identity as a management tool, and credits corporate leaders and designers around the world for outstanding work.

LATEST POSTINGS:

Yes, we have been quiet for several months, easing into retirement. But we'll continue to post reviews of noteworthy programs, such as...

Eteris,
by Lippincott/AXHUM

 

 

 

 

 

 

 


 

 

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site design:
Gabi Toth - distinctive authenticity

         

Reviews >

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Pro Bono >

Noteworthy corporate identity work
Newly launched logos worth noting; who made them, for which CEO, and why.   
  Latest reviews:
 

 

 
 

 

2014 to date

2013 | 2012 | 2011 | 2010
2009 | 2008 | 2007 | 2006
2005 | 2004 |
2003 | 2002
2001 | 2000 | 1999
| 1998

INDEX 1998 - 2014 >

Other corporate or category branding
...of passing interest, noted for the record.

  
 
      

Identity design work of excellence, done pro bono (or at significantly reduced rates).

                                 

 
   

Issues >

 

Articles >

 

Tools >

 

Spaeth >

 Identity issues:
What makes a logo "great?" Are we running out of names? etcetera. Ideas, thoughts, observations on a variety of identity issues. (Also see Identity Forum)
Archive: Logos
of our times

Annual reviews as published in "The Conference Board Review;" other articles by Tony Spaeth.
Useful identity tools
One approach to how it's done; components, process, and disciplines.

Useful links
to associations and leading firms
Tony Spaeth / Identity
The identity consultant's background, clients, major cases, and affiliations.

Identity Forum >

On Identity Forum, a global list of identity experts – leading designers, strategists and corporate brand managers – share their thoughts on corporate branding matters.

Also see our Corporate Brand Matrix,
a CI database and a powerful planning tool
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